This Music Marketing Project was one of the hardest projects I have ever done in my life. Since there were no specific instructions, I was left to deal with my thoughts and creativity, without specific guidelines that needed to be met. This really helped me go back and forth with not just me, but my whole team, as we were free to discuss most things without restrictions. One of the first things we did was discuss the look of our artist. Since we got the genre pop, there were many different ways that we could've gone, but we heavily used inspiration from Harry Styles and the way he has no restrictions and allows himself to be free as a man and be feminine at the same time.
Once we had decided on the look of our artist, we had to decide what type of music video we wanted to create with our genre, song, and artist. We decided to go with the typical love video to help solidify the aura our artist wanted to give out. Another way our artist gave Lover Boy soft aura is with his use of pastel colors in his merch. During the filming of the music video, it was easy, and everything went smoothly due to our storyboard and how clear we had made it. The only challenge we faced was when the music video had to be cut short due to something happening to one of our group members, but we quickly got it fixed by thinking of another idea. Something this filming made me learn was that you never knew what was going to happen and to always make sure to have a backup plan just in case. I also learned how to learn how to edit with new editing platforms.
Once we solidified the plan for the music video, we started to move on to the presentation and who our artist actually was a person. Since we decided to go with a soft aesthetic, we used light colors to symbolize who he wanted to be as an artist. We also decided to be out collaborated with bigger companies for when Melvin was bigger due to the similarity of the audience, as anyone could buy a Funko Pop, and Crocs are made for any age, similar to Melvin.
Overall, this project was on the heavier side for me and my group. This project made me realize that I need to better utilize my time with projects, especially bigger ones. Another thing I learned from this was that for a project on the bigger side, you should always have a plan before trying to make an approach to the actual project. Some aspects I think from this project that will help me on my Cambridge Portfolio are helping me with my timing and to do things appropriately timed and helping me pick an actual theme for my portfolio, due to all the research I did in this project.
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